Last month, the company announced its figures for 2009 and they flew up to $6.5m. This included details from their new sections such as @DellnoBrasil which has made more than $800,000 in the past 8 months.

More than this, Dell has successfully harnessed Twitter as a helpdesk to glean direct feedback from its customers. They describe their key social networking strategies as:

• Streamline our presence in social media networks, create meaningful content for customers and continue to increase our connections with them in those places
• Focus on building a tighter integration between Dell.com,Support.Dell.com, our Dell Community sites with our presence in socialnetworks
• Continue our focus on scaling support of social media initiativesinto the Dell business units

Clearly to Dell, Social Networking is not just a pedestal from which they can market their products, but rather a means of communication with their customers and intercommunication between different entities within the organisation itself.

The full article can be found on Dell’s Community Blog: http://en.community.dell.com/blogs/direct2dell/archive/2009/12/08/expanding-connections-with-customers-through-social-media.aspx